BIR's Product Design Services offer clients:           Enhanced Innovation: While BIR focuses on handling a large part of the product development activities, client engineers can focus on innovation that will ensure the unique differentiation of the product from a performance/price perspective.   Reduced Time to Market: BIR's ability to meet the capacity, capability and innovation needs of clients ensures reduced time-to-market for new products.   Reduced Total Cost of Ownership: By ensuring that a large part of the engineering work is executed offshore, BIR offers unmatched cost savings. BIR ability to deliver commitments on time, while proving quality and cost savings.           Business De-risking : BIR offers complete IP protection and is the long-term, reliable partner who understands client business imperatives.